Chapter two
The stadium revelation
ITPC created the collapsible silicone cup in 2020 and initially offered it directly to customers through the company’s website.
Then, in 2021, the founder attended a game and saw a woman open the cup and begin using it in the stadium. That simple moment changed the story completely.
He immediately recognized a much larger purpose: this could become a stadium cup—one capable of replacing single-use plastic at meaningful scale while giving every fan a practical keepsake to take home.
That realization became the vision behind Project Green-Cup™: bringing the protected dual-state architecture into stadiums, large venues, global gatherings, and other high-volume markets where it can create lasting environmental impact.